Brandweek: Difference between revisions
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{{Infobox Magazine |
{{Infobox Magazine |
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|title = Brandweek |
|title = Brandweek |
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|image_file = |
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|image_size = |
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|editor = Todd Wasserman<ref>{{cite web|url=http://www.washingtonpost.com/wp-dyn/content/article/2008/10/21/AR2008102101690.html?nav=hcmodule|title=Nielsen Reorgs Adweek, Brandweek, Mediaweek; Layoffs; Why Three Anymore?|last=Ali|first=Rafat|date= |
|editor = Todd Wasserman<ref>{{cite web|url=http://www.washingtonpost.com/wp-dyn/content/article/2008/10/21/AR2008102101690.html?nav=hcmodule|title=Nielsen Reorgs Adweek, Brandweek, Mediaweek; Layoffs; Why Three Anymore?|last=Ali|first=Rafat|date=October 21, 2008|work=[[The Washington Post]]|publisher=[[Katharine Weymouth]]|accessdate=2008-10-29}}</ref> |
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|editor_title = Chief editor |
|editor_title = Chief editor |
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|previous_editor = |
|previous_editor = |
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|staff_writer = |
|staff_writer = |
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|frequency = Weekly |
|frequency = Weekly |
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|circulation = |
|circulation = |
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|category = [[Marketing]] |
|category = [[Marketing]] |
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|company = |
|company = |
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|publisher = e5 Global Media |
|publisher = e5 Global Media |
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|firstdate = |
|firstdate = |
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|finaldate = 2011 |
|finaldate = 2011 |
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|country = {{flag|United States}} |
|country = {{flag|United States}} |
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|based = |
|based = |
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|language = English |
|language = English |
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|website = [http://www.brandweek.com/bw/index.jsp Brandweek.com] |
|website = [http://www.brandweek.com/bw/index.jsp Brandweek.com] |
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First published in 1986 as ''[[Adweek]]'''s Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's [[Marketing Week]] magazine. Brandweek coverd the world of marketing from big-budget ad campaigns to under-the-radar guerrilla efforts. The publication is part of the AdweekMedia Group of magazines owned by [[The Nielsen Company]]. It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and [[green marketing]]. It was merged into ''Adweek'' in 2011. |
First published in 1986 as ''[[Adweek]]'''s Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's [[Marketing Week]] magazine. Brandweek coverd the world of marketing from big-budget ad campaigns to under-the-radar guerrilla efforts. The publication is part of the AdweekMedia Group of magazines owned by [[The Nielsen Company]]. It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and [[green marketing]]. It was merged into ''Adweek'' in 2011. |
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Brandweek's flagship properties included Superbrands<ref>[http://www.brandweek.com/bw/superbrands/index.html]</ref> and Marketer of the Year.<ref>[http://www.brandweek.com/bw/special-reports/marketer-of-the-year/index.jsp]</ref> |
Brandweek's flagship properties included Superbrands<ref>[http://www.brandweek.com/bw/superbrands/index.html Adweek – Breaking News in Advertising, Media and Technology]. Brandweek.com (July 13, 2012).</ref> and Marketer of the Year.<ref>[http://www.brandweek.com/bw/special-reports/marketer-of-the-year/index.jsp Adweek – Breaking News in Advertising, Media and Technology]. Brandweek.com (July 13, 2012).</ref> |
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In January 2009, it launched its blog Brandfreak,<ref>[http://www.brandfreak.com]</ref> which took an irreverent look at the world of marketing and branding. |
In January 2009, it launched its blog Brandfreak,<ref>[http://www.brandfreak.com Home page]. BrandFreak.</ref> which took an irreverent look at the world of marketing and branding. |
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==References== |
==References== |
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Revision as of 08:21, 17 November 2012
| Chief editor | Todd Wasserman[1] |
|---|---|
| Categories | Marketing |
| Frequency | Weekly |
| Publisher | e5 Global Media |
| Final issue | 2011 |
| Country |  United States |
| Language | English |
| Website | Brandweek.com |
| ISSN | 1064-4318 |
Brandweek was a weekly American marketing trade publication.
First published in 1986 as Adweek's Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's Marketing Week magazine. Brandweek coverd the world of marketing from big-budget ad campaigns to under-the-radar guerrilla efforts. The publication is part of the AdweekMedia Group of magazines owned by The Nielsen Company. It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and green marketing. It was merged into Adweek in 2011.
Brandweek's flagship properties included Superbrands[2] and Marketer of the Year.[3]
In January 2009, it launched its blog Brandfreak,[4] which took an irreverent look at the world of marketing and branding.
References
- General
- Govoni, Norman (2003). Dictionary of Marketing Communications. SAGE. p. 24. ISBN 0-7619-2771-9.
- Specific
- ^ Ali, Rafat (October 21, 2008). "Nielsen Reorgs Adweek, Brandweek, Mediaweek; Layoffs; Why Three Anymore?". The Washington Post. Katharine Weymouth. Retrieved October 29, 2008.
- ^ Adweek – Breaking News in Advertising, Media and Technology. Brandweek.com (July 13, 2012).
- ^ Adweek – Breaking News in Advertising, Media and Technology. Brandweek.com (July 13, 2012).
- ^ Home page. BrandFreak.
External links
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