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{{Short description|American marketing magazine}}
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{{Infobox Magazine
{{Use mdy dates|date=November 2012}}
|title = Brandweek
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{{Infobox magazine
|image_file =
|image_size =
|image_file =
|image_size =
|image_caption =
|image_caption =
|editor = Todd Wasserman<ref>{{cite web|url=http://www.washingtonpost.com/wp-dyn/content/article/2008/10/21/AR2008102101690.html?nav=hcmodule|title=Nielsen Reorgs Adweek, Brandweek, Mediaweek; Layoffs; Why Three Anymore?|last=Ali|first=Rafat|date=2008-10-21|work=[[The Washington Post]]|publisher=[[Katharine Weymouth]]|accessdate=2008-10-29}}</ref>
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|previous_editor =
|editor_title = Chief editor
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|staff_writer =
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|previous_editor =
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|frequency = Annual Events
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|staff_writer =
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|circulation =
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|frequency = Weekly
|category = [[Marketing]], [[Advertising]], [[Event management|Events]]
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|circulation =
|company =
|category = [[Marketing]]
|company =
|publisher = Adweek
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|firstdate = 1986
|publisher = [[Nielsen Company]]
|finaldate = April 2011
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|firstdate =
|country = {{flag|United States}}
|country = United States
|based =
|based =
|language = [[English language|English]]
|language = English
|website =
|website = [http://www.brandweek.com/bw/index.jsp Brandweek.com]
|issn = 1064-4318
}}
}}
'''''Brandweek''''' is a three-day brand marketing symposium and a part of [[Adweek|Adweek, Llc.]] It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011.


==Profile==
'''''Brandweek''''' is a weekly [[United States|American]] marketing trade publication.
Brandweek is a part of [[Adweek]], covering the advertising and marketing industry. Brandweek, Mediaweek, and Adweek are owned by Beringer Capital, a [[Toronto]]-based private equity firm that invests in digital media and marketing services.
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First published in 1986 as ''[[Adweek]]'''s Marketing Week, the publication changed its name in 1992 after facing a legal threat from the [[United Kingdom|UK]]'s [[Marketing Week]] magazine. Brandweek covers the world of marketing from big-budget ad campaigns to under-the-radar guerrilla efforts. The publication is part of the AdweekMedia Group of magazines owned by [[The Nielsen Company]]. It publishes 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and green marketing.


==History==
Brandweek's flagship properties include Superbrands[http://www.brandweek.com/bw/superbrands/index.html] and Marketer of the Year[http://www.brandweek.com/bw/special-reports/marketer-of-the-year/index.jsp].
⚫
First published in 1986 as [[Adweek]]'s Marketing Week, the publication changed its name to ''Brandweek'' in 1992 after facing a legal threat from the UK's ''[[Marketing Week]]'' magazine. The publication was part of the Adweek Media Group of magazines owned by [[The Nielsen Company]]. It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and [[green marketing]].


In April 2011 ''Brandweek'' ceased<ref>{{Cite news|url=http://www.adweek.com/digital/brandweek-mediaweek-prepare-to-fold-into-adweek/|title=''Brandweek'', ''Mediaweek'' Prepare to Fold Into ''Adweek''|access-date=April 23, 2018|language=en-US}}</ref> its continuous print run as a distinct print magazine and was folded into [[Adweek]] and Adweek.com by its owners Prometheus Global Media. In February 2013 Prometheus announced the Brandweek Report,<ref>{{Cite news|url=https://www.nytimes.com/2013/01/15/business/media/brandweeks-obituary-proves-premature.html|title=Brandweek's Obituary Proves Premature|last=Elliott|first=Stuart|date=2013|work=The New York Times|access-date=April 23, 2018|language=en-US|issn=0362-4331}}</ref> which appeared quarterly within the pages of Adweek and also appeared online and in Adweek's iPad edition.
In January 2009, it launched its blog Brandfreak [http://www.brandfreak.com] which takes an irreverent look at the world of marketing and branding.

In 2014, Prometheus Global Media, which also owned ''[[The Hollywood Reporter]]'' and ''[[Billboard (magazine)|Billboard]]'', acquired Mediabistro.com and merged the editorial, job board and education platforms with Adweek (along with Brandweek and Mediaweek brands). The Clio Awards. Mediabistro, Adweek, Clio and Film Expo were then spun out from Guggenheim Partners/Prometheus Global into a new company, Mediabistro Holdings.

Beringer Capital acquired Adweek, Mediaweek and Brandweek from MediaBistro Holdings in July 2016.<ref>{{Cite news|url=http://www.adweek.com/digital/adweek-acquired-private-equity-firm-beringer-capital-172542/|title=Adweek Acquired by Private Equity Firm Beringer Capital|access-date=2018-04-23|language=en-US}}</ref>

In January 2018,<ref name="adweek1">{{Cite news|url=http://www.adweek.com/brand-marketing/editors-letter-adweek-is-reimagining-the-storied-brandweek-franchise/|title=Editor's Letter: Adweek Is Reimagining the Storied Brandweek Franchise|access-date=April 23, 2018|language=en-US}}</ref> Adweek CEO Jeffrey Litvack announced Brandweek, the event, as a first-of-its-kind<ref name="adweek1"/> brand summit held during September 23–25, 2018, in Palm Springs, California, at the Omni Rancho Las Palmas Resort & Spa. Brandweek is currently invitation-only.


==References==
==References==
{{refbegin}}
{{refbegin}}
;General
;General
*{{cite book |title=Dictionary of Marketing Communications |last=Govoni |first=Norman |year=2003 |publisher=SAGE |isbn=0761927719 |page=24 }}
*{{cite book |title=Dictionary of Marketing Communications |url=https://archive.org/details/dictionaryofmark00govo |url-access=registration |last=Govoni |first=Norman |year=2003 |publisher=SAGE |isbn=0-7619-2771-9 |page=[https://archive.org/details/dictionaryofmark00govo/page/24 24] }}
;Specific
;Specific
{{refend}}
{{refend}}
{{reflist}}
{{Reflist}}

[[Category:1986 establishments in Massachusetts]]
[[Category:2011 disestablishments in Massachusetts]]
[[Category:Business magazines published in the United States]]
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[[Category:Weekly magazines published in the United States]]
[[Category:Defunct magazines published in the United States]]
[[Category:Magazines about advertising]]
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[[Category:Magazines established in 1986]]
[[Category:Magazines disestablished in 2011]]
[[Category:Magazines published in Boston]]
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[[Category:Marketing journals]]
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[[Category:Professional and trade magazines]]



==External links==
* [http://www.brandweek.com/ ''Brandweek'': Official site]


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[[Category:American magazines]]
[[Category:Trade magazines]]
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[[Category:Weekly magazines]]
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[[Category:Publications established in 1986]]
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[[Category:Marketing]]


{{Trade-mag-stub}}
{{Trade-mag-stub}}

Latest revision as of 05:01, 17 February 2024

Brandweek
CategoriesMarketing, Advertising, Events
FrequencyAnnual Events
PublisherAdweek
First issue1986
Final issueApril 2011
CountryUnited States
LanguageEnglish

Brandweek is a three-day brand marketing symposium and a part of Adweek, Llc. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011.

Profile[edit]

Brandweek is a part of Adweek, covering the advertising and marketing industry. Brandweek, Mediaweek, and Adweek are owned by Beringer Capital, a Toronto-based private equity firm that invests in digital media and marketing services.

History[edit]

First published in 1986 as Adweek's Marketing Week, the publication changed its name to Brandweek in 1992 after facing a legal threat from the UK's Marketing Week magazine. The publication was part of the Adweek Media Group of magazines owned by The Nielsen Company. It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and green marketing.

In April 2011 Brandweek ceased[1] its continuous print run as a distinct print magazine and was folded into Adweek and Adweek.com by its owners Prometheus Global Media. In February 2013 Prometheus announced the Brandweek Report,[2] which appeared quarterly within the pages of Adweek and also appeared online and in Adweek's iPad edition.

In 2014, Prometheus Global Media, which also owned The Hollywood Reporter and Billboard, acquired Mediabistro.com and merged the editorial, job board and education platforms with Adweek (along with Brandweek and Mediaweek brands). The Clio Awards. Mediabistro, Adweek, Clio and Film Expo were then spun out from Guggenheim Partners/Prometheus Global into a new company, Mediabistro Holdings.

Beringer Capital acquired Adweek, Mediaweek and Brandweek from MediaBistro Holdings in July 2016.[3]

In January 2018,[4] Adweek CEO Jeffrey Litvack announced Brandweek, the event, as a first-of-its-kind[4] brand summit held during September 23–25, 2018, in Palm Springs, California, at the Omni Rancho Las Palmas Resort & Spa. Brandweek is currently invitation-only.

References[edit]

General
  • Govoni, Norman (2003). Dictionary of Marketing Communications. SAGE. p. 24. ISBN 0-7619-2771-9.
Specific
  1. ^ "Brandweek, Mediaweek Prepare to Fold Into Adweek". Retrieved April 23, 2018.
  2. ^ Elliott, Stuart (2013). "Brandweek's Obituary Proves Premature". The New York Times. ISSN 0362-4331. Retrieved April 23, 2018.
  3. ^ "Adweek Acquired by Private Equity Firm Beringer Capital". Retrieved April 23, 2018.
  4. ^ a b "Editor's Letter: Adweek Is Reimagining the Storied Brandweek Franchise". Retrieved April 23, 2018.



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