Area 120: Difference between revisions
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'''Area 120''' is [[Google]]'s in-house incubator in which employees work on [[20% Project]] product ideas 100% of the time.{{tone inline}}<ref name="fastcompany">{{Cite news |last=McCracken |first=Harry |date=December 3, 2018 |title=An exclusive look inside Google's in-house incubator Area 120 |work=[[Fast Company]] |url=https://www.fastcompany.com/90262791/an-exclusive-look-inside-googles-in-house-incubator-area-120 |access-date=September 18, 2021}}</ref> |
'''Area 120''' is [[Google]]'s in-house incubator in which employees work on [[20% Project]] product ideas 100% of the time.{{tone inline}}<ref name="fastcompany">{{Cite news |last=McCracken |first=Harry |date=December 3, 2018 |title=An exclusive look inside Google's in-house incubator Area 120 |work=[[Fast Company]] |url=https://www.fastcompany.com/90262791/an-exclusive-look-inside-googles-in-house-incubator-area-120 |access-date=September 18, 2021}}</ref> |
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Google's concept of 20% projects has led to many of the company's successes{{peacock prose |
Google's concept of 20% projects has led to many of the company's successes{{peacock prose}} such as [[Gmail]], [[AdSense]], [[Google News]], and [[Google Cardboard]]. The Area 120 division was created by [[Sundar Pichai]] in March 2016 and has since spawned over 50 projects.<ref name="march_2016_source">{{Cite news |date=June 30, 2017 |title=Google Unveils Advr, An Experimental Area 120 Project for Advertising in VR |work=Customer Experience Magazine |url=https://cxm.co.uk/google-unveils-advr-experimental-area-120-project-advertising-vr/ |access-date=September 18, 2021}}</ref><ref name="fastcompany" /> The objective for the Area 120 program is to incubate products that "graduate" back to Google, where they can become the next billion-user{{peacock prose}} or billion-dollar-revenue{{peacock prose}} products.{{advert inline}}{{tone inline}}<ref name="fastcompany" /> |
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In November 2021, the division was reorganized under a new division called Google Labs (unrelated to the defunct service [[Google Labs|of the same name]]) along with Google's AR and VR efforts and [[Project Starline]].<ref>{{Cite web |last=Perez |first=Sarah |date=November 11, 2021 |title=Google reorg moves AR, VR, Starline and Area 120 into new 'Labs' team |url=https://techcrunch.com/2021/11/11/google-reorg-moves-ar-vr-starline-and-area-120-into-new-labs-team-reporting-directly-to-sundar-pichai/ |url-status=live |archive-url=https://web.archive.org/web/20211111202202/https://techcrunch.com/2021/11/11/google-reorg-moves-ar-vr-starline-and-area-120-into-new-labs-team-reporting-directly-to-sundar-pichai/ |archive-date=November 11, 2021 |access-date=November 14, 2021 |website=[[TechCrunch]]}}</ref> |
In November 2021, the division was reorganized under a new division called Google Labs (unrelated to the defunct service [[Google Labs|of the same name]]) along with Google's AR and VR efforts and [[Project Starline]].<ref>{{Cite web |last=Perez |first=Sarah |date=November 11, 2021 |title=Google reorg moves AR, VR, Starline and Area 120 into new 'Labs' team |url=https://techcrunch.com/2021/11/11/google-reorg-moves-ar-vr-starline-and-area-120-into-new-labs-team-reporting-directly-to-sundar-pichai/ |url-status=live |archive-url=https://web.archive.org/web/20211111202202/https://techcrunch.com/2021/11/11/google-reorg-moves-ar-vr-starline-and-area-120-into-new-labs-team-reporting-directly-to-sundar-pichai/ |archive-date=November 11, 2021 |access-date=November 14, 2021 |website=[[TechCrunch]]}}</ref> |
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Revision as of 07:06, 2 August 2022
 | One or more sections of this article may rely largely or entirely on a single source. |
 | This article contains text that is written in a promotional tone. |
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| Named after | 100% of time on 20% Projects |
|---|---|
| Formation | March 2016[citation needed] |
Key people | Bradley Horowitz, Gabor Cselle |
Parent organization | |
| Website | area120 |
Area 120 is Google's in-house incubator in which employees work on 20% Project product ideas 100% of the time.[tone][1]
Google's concept of 20% projects has led to many of the company's successes[peacock prose] such as Gmail, AdSense, Google News, and Google Cardboard. The Area 120 division was created by Sundar Pichai in March 2016 and has since spawned over 50 projects.[2][1] The objective for the Area 120 program is to incubate products that "graduate" back to Google, where they can become the next billion-user[peacock prose] or billion-dollar-revenue[peacock prose] products.[promotion?][tone][1]
In November 2021, the division was reorganized under a new division called Google Labs (unrelated to the defunct service of the same name) along with Google's AR and VR efforts and Project Starline.[3]
Notable products
The program has funded more than 50 different ideas from Google employees. Notable product experiments which have emerged from Area 120 include:
- Tables – a collaborative database program comparable to Airtable[promotion?]. Graduated to Google Cloud.[4]
- Reply – an Android app which allowed users to insert pre-defined replies (called "Smart Replies") into conversations on messaging apps on their phone such as Facebook Messenger, Slack and Google Hangouts.[promotion?][citation needed]
- Stack – an Android app that digitizes personal documents and extracts key information.[promotion?][5]
- Gamesnacks – an HTML5 casual games platform for mobile websites.[6]
- Keen – an AI-powered competitor to Pinterest.[7]
- Byteboard – a product that interviews software engineering candidates with real-world project examples.[8] Spun out into a separate company in Oct 2021.[citation needed]
- ThreadIt – short-form video communication service for teams.[clarification needed][9]
- Orion Wifi – lets businesses sell Wi-Fi capacity to wireless carriers.[tone][10]
- Shoploop – a video shopping platform designed to introduce consumers to new products.[11]
- Touring Bird – a search tool for real-life experiences in major cities.[12] Graduated into Google Travel.[13]
- Tangi – a short-form video site.[14]
- AdVR – advertisements in VR[15]
Byteboard spinout
The Byteboard project was spun out from Google into a separate company in Oct 2021.[16] The reason given was that the Byteboard platform used Google employees as human evaluators of candidates for Google competitors, which raised ethical issues.
References
- ^ a b c McCracken, Harry (December 3, 2018). "An exclusive look inside Google's in-house incubator Area 120". Fast Company. Retrieved September 18, 2021.
- ^ "Google Unveils Advr, An Experimental Area 120 Project for Advertising in VR". Customer Experience Magazine. June 30, 2017. Retrieved September 18, 2021.
- ^ Perez, Sarah (November 11, 2021). "Google reorg moves AR, VR, Starline and Area 120 into new 'Labs' team". TechCrunch. Archived from the original on November 11, 2021. Retrieved November 14, 2021.
- ^ Perez, Sarah (June 14, 2021). "Google's AirTable rival, Tables, graduates from beta test to become a Google Cloud product". TechCrunch. Retrieved September 18, 2021.
- ^ Perez, Sarah (March 30, 2021). "Google's Area 120 launches Stack, an app that digitizes personal docs and extracts key information". TechCrunch. Retrieved September 18, 2021.
- ^ Singh, Manish; Kene-Okafor, Tage (February 23, 2021). "Area 120 is beginning to use Google's massive reach to scale HTML5 GameSnacks platform". TechCrunch. Retrieved September 18, 2021.
- ^ Vincent, James (June 19, 2020). "Google quietly launches an AI-powered Pinterest rival named Keen". TechCrunch. Retrieved September 18, 2021.
- ^ Lardinois, Frederic (July 17, 2019). "Google's Area 120 launches Byteboard to improve technical interviews". TechCrunch. Retrieved September 18, 2021.
- ^ Heater, Brian (March 18, 2021). "Google Area 120's ThreadIt is bite-size video for team collaborations". TechCrunch. Retrieved September 18, 2021.
- ^ Hetting, Claus (September 8, 2021). "Google's new 'Orion WiFi' empowers public venues to make money on Wi-Fi offload". WiFi Now. Retrieved September 18, 2021.
- ^ Perez, Sarah (July 16, 2020). "Google's latest R&D project is Shoploop, a mobile video shopping platform". TechCrunch. Retrieved September 18, 2021.
- ^ Plautz, Jessica (September 6, 2018). "Easily Find the Best Activities in Top Destinations With This New Tool Out of Google". Travel + Leisure. Retrieved September 18, 2021.
- ^ Poojary, Lax (October 22, 2019). "Touring Bird lands with Google to plan your perfect trip". The Keyword. Retrieved September 18, 2021.
- ^ Perez, Sarah (January 29, 2020). "Google's Area 120 launches Tangi, a short-form video app focused on creativity and DIY". TechCrunch. Retrieved September 18, 2021.
- ^ Perez, Sarah (June 28, 2017). "Google unveils Advr, an experimental Area 120 project for advertising in VR". TechCrunch. Retrieved September 18, 2021.
- ^ Perez, Sarah (October 5, 2021). "Technical interview platform Byteboard spins out of Google's Area 120, takes on new funding". TechCrunch. Retrieved October 5, 2021.
External links
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