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{{More footnotes|date=April 2012}}
'''Web traffic''' is the data sent and received by visitors to a [[website]]. Since the mid-1990s, web traffic has been the largest portion of [[Internet traffic]].<ref>{{cite web|last=Jeffay|first=Kevin|title=Tracking the Evolution of Web Traffic: 1995-2003*|url=http://www.cs.unc.edu/~jeffay/papers/MASCOTS-03a.pdf|work=UNC DiRT Group's Publications|publisher=University of North Carolina at Chapel Hill|access-date=2012-02-20|archive-date=2012-05-13|archive-url=https://web.archive.org/web/20120513161722/http://www.cs.unc.edu/~jeffay/papers/MASCOTS-03a.pdf|url-status=live}}</ref> Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic, and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of [[Bandwidth (computing)|bandwidth]].
Not all web traffic is welcomed.
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| last = Miller
| date = 2004-10-26
| access-date = 2004-10-28
| archive-date = 2011-02-19
</ref>▼
| archive-url = https://web.archive.org/web/20110219131545/http://news.netcraft.com/archives/2004/10/26/bush_campaign_web_site_rejects_nonus_visitors.html
| url-status = live
▲ }}</ref>
It is also possible to limit access to a web server both based on the number of connections and the bandwidth expended by each connection.
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===Increasing traffic===
{{Main|Online advertising}}
Web traffic can be increased by the placement of a site in search engines and the purchase of [[advertising]], including [[bulk e-mail]], [[pop-up ads]], and in-page advertisements.
Web traffic can also be purchased through web traffic providers that can deliver targeted traffic. {{citation needed span|date=December 2022|However, buying traffic may negatively affect a site’s search engine rank.}}
Web traffic can be increased not only by attracting more visitors to a site, but also by encouraging individual visitors to "linger" on the site, viewing many pages in a visit. (''see [[Outbrain]] for an example of this practice'')
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===Denial of service attacks===
[[Denial-of-service attack]]s (DoS attacks) have forced websites to close after a malicious attack, flooding the site with more requests than it could cope with. [[Computer virus|Viruses]] have also been used to coordinate large-scale distributed denial-of-service attacks.<ref>{{cite web|url=http://www.cert.org/tech_tips/denial_of_service.html|title=Denial of Service|publisher=Cert.org|access-date=28 May 2012|archive-date=7 June 2012|archive-url=https://web.archive.org/web/20120607061124/http://www.cert.org/tech_tips/denial_of_service.html|url-status=live}}</ref>
===Sudden popularity===
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== Fake traffic ==
[[Interactive Advertising Bureau]] estimated in 2014 that around one third of Web traffic is generated by [[Internet bot]]s and [[malware]].<ref>{{cite web |last1=Vranica |first1=Suzanne |date=23 March 2014 |title=A 'Crisis' in Online Ads: One-Third of Traffic Is Bogus |url=https://www.wsj.com/articles/the-secret-about-online-ad-traffic-one-third-is-bogus-1395684863 |access-date=3 May 2017 |publisher=Wall Street Journal |archive-date=16 September 2017 |archive-url=https://web.archive.org/web/20170916182318/https://www.wsj.com/articles/the-secret-about-online-ad-traffic-one-third-is-bogus-1395684863 |url-status=live }}</ref><ref>{{cite web |title=36% Of All Web Traffic Is Fake |url=http://www.businessinsider.com/bots-and-fake-traffic-2014-3 |access-date=3 May 2017 |publisher=Business Insider |language=en |archive-date=7 April 2017 |archive-url=https://web.archive.org/web/20170407161639/http://www.businessinsider.com/bots-and-fake-traffic-2014-3 |url-status=live }}</ref>
==Traffic encryption==
{{Main|HTTPS}}
According to [[Mozilla]] since January 2017, more than half of the Web traffic is [[Encryption|encrypted]] with [[HTTPS]].<ref>{{cite web|title=We're Halfway to Encrypting the Entire Web|url=https://www.eff.org/deeplinks/2017/02/were-halfway-encrypting-entire-web|publisher=Electronic Frontier Foundation|access-date=3 May 2017|language=en|date=21 February 2017|archive-date=31 March 2021|archive-url=https://web.archive.org/web/20210331093749/https://www.eff.org/deeplinks/2017/02/were-halfway-encrypting-entire-web|url-status=live}}</ref><ref>{{cite magazine|last1=Finley|first1=Klint|title=Half the Web Is Now Encrypted. That Makes Everyone Safer|url=https://www.wired.com/2017/01/half-web-now-encrypted-makes-everyone-safer/|magazine=WIRED|date=31 January 2017|access-date=1 May 2017|archive-date=3 March 2021|archive-url=https://web.archive.org/web/20210303145936/https://www.wired.com/2017/01/half-web-now-encrypted-makes-everyone-safer/|url-status=live}}</ref> Hypertext Transfer Protocol Secure (HTTPS) is the secure version of [[Hypertext Transfer Protocol|HTTP]], and it secures information and data transfer between a user's browser and a website.<ref>{{Cite web |title=What is Hypertext Transfer Protocol Secure (HTTPS)? |url=https://www.techtarget.com/searchsoftwarequality/definition/HTTPS |access-date=2022-08-08 |website=SearchSoftwareQuality |language=en |archive-date=2022-08-08 |archive-url=https://web.archive.org/web/20220808115342/https://www.techtarget.com/searchsoftwarequality/definition/HTTPS |url-status=live }}</ref>
==See also==
* [[Data mining]]
* [[Internet traffic]]
* [[
* [[Unique user]]
==References==
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