ABSTRACT
As a business mode, cross-border e-commerce responds to the trend of globalization. It is an effective means for numerous enterprises to open up new businesses, expand new markets, and overcome trade barriers. More and more enterprises are beginning to explore cross-border e-commerce. Notwithstanding, there is no theoretical guidance for the selection of cross-border e-commerce partners. This leads to the inefficiency of cross-border cooperation. How scientifically and rationally facilitate the inter-firm cooperation is a topic worthy intensive study. Drawing upon cognitive behavior theory, relational governance theory, and transactional cost theory, this paper examines the mechanism of corporate reputation of cross-border e-commerce on inter-firm cooperation under different levels of information sharing. Based on the analysis of the questionnaire data of cross-border e-commerce enterprises, it finds that the corporate reputation of cross-border e-commerce has a significant impact on inter-firm trust and both corporate reputation and inter-firm trust can promote inter-firm cooperation; inter-firm trust partially mediates the relationship between corporate reputation and inter-firm cooperation; with the increase of the levels of information sharing, the positive impact of inter-firm trust on inter-firm cooperation weakens. The conclusions provide theoretical basis for the selection of cross-border e-commerce partners.
Disclosure Statement
No potential conflict of interest was reported by the author(s).
Additional information
Funding
Notes on contributors
Si-Hua Chen
Si-Hua Chen is a professor of information management at Jiangxi University of Finance and Economics, Nanchang, China. He received the PhD degree in management from Jiangxi University of Finance and Economics in 2011. Currently, he is a vice dean of the School of Information Technology in Jiangxi University of Finance and Economics. Also, he is a vice executive chairman of China Information Economics Association. His research interests include E-commerce, emotion management, and knowledge management.
Hua Xiao
Hua Xiao is a Ph.D. candidate of management science and engineering at Jiangxi University of Finance and Economics. Currently, she is working at the library of Jiangxi Agricultural University. Her current research interests focus on E-commerce and knowledge management.
Wen-de Huang
Wen-de Huang is a Ph.D. candidate of economics and management at Wuhan University. Currently, he is working at the school of business administration at Jiangxi University of Finance and Economics. His current research interests focus on E-commerce.
Wei He
Wei He is a Professor at the School of Business Administration at Jiangxi University of Finance and Economics. Her research interests mainly focus on organizational theory, E-commerce and professionalism.