制作需求开发广告系列

检查是否满足最低要求：需求开发广告系列素材资源必须符合非常高的质量标准，因为将在 Google 探索和 YouTube 等非常直观且以娱乐内容为主的平台上投放。

制作需求开发广告系列的步骤如下：

创建预算。
制作需求开发广告系列并采用合适的出价策略。
创建不含类型的广告组。
创建受众群体。
制作素材资源和需求开发广告。

创建预算

创建预算。请注意，需求开发广告系列无法使用共享预算，我们建议您的每日预算充足，至少是预期目标每次转化费用出价的 15 倍。了解详情。

Java

private static String addCampaignBudget(GoogleAdsClient googleAdsClient, long customerId) {
  CampaignBudget budget =
      CampaignBudget.newBuilder()
          .setName("Interplanetary Cruise Budget #" + getPrintableDateTime())
          .setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
          .setAmountMicros(500_000)
          .build();

  CampaignBudgetOperation op = CampaignBudgetOperation.newBuilder().setCreate(budget).build();

  try (CampaignBudgetServiceClient campaignBudgetServiceClient =
      googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) {
    MutateCampaignBudgetsResponse response =
        campaignBudgetServiceClient.mutateCampaignBudgets(
            Long.toString(customerId), ImmutableList.of(op));
    String budgetResourceName = response.getResults(0).getResourceName();
    System.out.printf("Added budget: %s%n", budgetResourceName);
    return budgetResourceName;
  }
}AddCampaigns.java

C#

private static string CreateBudget(GoogleAdsClient client, long customerId)
{
    // Get the BudgetService.
    CampaignBudgetServiceClient budgetService = client.GetService(
        Services.V16.CampaignBudgetService);

    // Create the campaign budget.
    CampaignBudget budget = new CampaignBudget()
    {
        Name = "Interplanetary Cruise Budget #" + ExampleUtilities.GetRandomString(),
        DeliveryMethod = BudgetDeliveryMethod.Standard,
        AmountMicros = 500000
    };

    // Create the operation.
    CampaignBudgetOperation budgetOperation = new CampaignBudgetOperation()
    {
        Create = budget
    };

    // Create the campaign budget.
    MutateCampaignBudgetsResponse response = budgetService.MutateCampaignBudgets(
        customerId.ToString(), new CampaignBudgetOperation[] { budgetOperation });
    return response.Results[0].ResourceName;
}AddCampaigns.cs

PHP

private static function addCampaignBudget(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Creates a campaign budget.
    $budget = new CampaignBudget([
        'name' => 'Interplanetary Cruise Budget #' . Helper::getPrintableDatetime(),
        'delivery_method' => BudgetDeliveryMethod::STANDARD,
        'amount_micros' => 500000
    ]);

    // Creates a campaign budget operation.
    $campaignBudgetOperation = new CampaignBudgetOperation();
    $campaignBudgetOperation->setCreate($budget);

    // Issues a mutate request.
    $campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient();
    $response = $campaignBudgetServiceClient->mutateCampaignBudgets(
        MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation])
    );

    /** @var CampaignBudget $addedBudget */
    $addedBudget = $response->getResults()[0];
    printf("Added budget named '%s'%s", $addedBudget->getResourceName(), PHP_EOL);

    return $addedBudget->getResourceName();
}AddCampaigns.php

Python

# Create a budget, which can be shared by multiple campaigns.
campaign_budget_operation = client.get_type("CampaignBudgetOperation")
campaign_budget = campaign_budget_operation.create
campaign_budget.name = f"Interplanetary Budget {uuid.uuid4()}"
campaign_budget.delivery_method = (
    client.enums.BudgetDeliveryMethodEnum.STANDARD
)
campaign_budget.amount_micros = 500000

# Add budget.
try:
    campaign_budget_response = (
        campaign_budget_service.mutate_campaign_budgets(
            customer_id=customer_id, operations=[campaign_budget_operation]
        )
    )
except GoogleAdsException as ex:
    handle_googleads_exception(ex)add_campaigns.py

Ruby

# Create a budget, which can be shared by multiple campaigns.
campaign_budget = client.resource.campaign_budget do |cb|
  cb.name = "Interplanetary Budget #{(Time.new.to_f * 1000).to_i}"
  cb.delivery_method = :STANDARD
  cb.amount_micros = 500000
end

operation = client.operation.create_resource.campaign_budget(campaign_budget)

# Add budget.
return_budget = client.service.campaign_budget.mutate_campaign_budgets(
  customer_id: customer_id,
  operations: [operation],
)add_campaigns.rb

Perl

# Create a campaign budget, which can be shared by multiple campaigns.
my $campaign_budget =
  Google::Ads::GoogleAds::V16::Resources::CampaignBudget->new({
    name           => "Interplanetary budget #" . uniqid(),
    deliveryMethod => STANDARD,
    amountMicros   => 500000
  });

# Create a campaign budget operation.
my $campaign_budget_operation =
  Google::Ads::GoogleAds::V16::Services::CampaignBudgetService::CampaignBudgetOperation
  ->new({create => $campaign_budget});

# Add the campaign budget.
my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({
    customerId => $customer_id,
    operations => [$campaign_budget_operation]});add_campaigns.pl

制作广告系列和出价策略

创建预算后，您可以继续制作广告系列。

需求开发广告系列的 AdvertisingChannelType 为 DISCOVERY。不应设置任何 AdvertisingChannelSubType。

为您的广告系列设置转化目标。

支持的出价策略包括“尽可能争取更多点击次数”“目标每次转化费用”“尽可能提高转化次数”和“目标广告支出回报率”。

制作广告组

创建一个未指定类型的广告组，并将其附加到发现广告系列中。

创建受众群体

使用 AdGroupCriterion 创建并附加受众群体。

制作素材资源和广告

有三种类型的广告适用于需求开发广告系列：

首先，为这些类型的广告制作素材资源。请参阅需求开发广告系列素材资源规范和最佳做法指南，查看适用于每种需求开发广告类型的素材资源列表。本指南提供了关于必需的素材资源以及建议的素材资源数量方面的指导。我们还建议评估素材资源效果，以微调广告素材：报告部分介绍了如何检索需求开发广告系列的效果指标。

DiscoveryCarouselAdInfo 有一个额外的专用资源，名为 AdDiscoveryCarouselCardAsset。

制作好素材资源和广告后，请将广告添加到广告组中。

概览

采用产品 Feed 的广告系列