制作需求开发广告系列

检查是否符合最低要求：需求开发广告系列的素材资源必须符合非常高的质量标准，因为它们将在视觉效果非常好、以娱乐为中心的平台（如 Google 探索和 YouTube）上投放。

以下是制作需求开发广告系列的步骤：

  1. 创建预算。
  2. 制作采用适当出价策略的需求开发广告系列。
  3. 创建没有类型的广告组。
  4. 创建受众群体。
  5. 制作素材资源和需求开发广告。

创建预算

创建预算。请注意，需求开发广告系列不能使用共享预算。我们建议您的每日预算充足，至少是目标每次转化费用的预期出价的 15 倍。 了解详情。

Java

private static String addCampaignBudget(GoogleAdsClient googleAdsClient, long customerId) {
  CampaignBudget budget =
      CampaignBudget.newBuilder()
          .setName("Interplanetary Cruise Budget #" + getPrintableDateTime())
          .setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
          .setAmountMicros(500_000)
          .build();

  CampaignBudgetOperation op = CampaignBudgetOperation.newBuilder().setCreate(budget).build();

  try (CampaignBudgetServiceClient campaignBudgetServiceClient =
      googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) {
    MutateCampaignBudgetsResponse response =
        campaignBudgetServiceClient.mutateCampaignBudgets(
            Long.toString(customerId), ImmutableList.of(op));
    String budgetResourceName = response.getResults(0).getResourceName();
    System.out.printf("Added budget: %s%n", budgetResourceName);
    return budgetResourceName;
  }
}
AddCampaigns.java

C#

private static string CreateBudget(GoogleAdsClient client, long customerId)
{
    // Get the BudgetService.
    CampaignBudgetServiceClient budgetService = client.GetService(
        Services.V17.CampaignBudgetService);

    // Create the campaign budget.
    CampaignBudget budget = new CampaignBudget()
    {
        Name = "Interplanetary Cruise Budget #" + ExampleUtilities.GetRandomString(),
        DeliveryMethod = BudgetDeliveryMethod.Standard,
        AmountMicros = 500000
    };

    // Create the operation.
    CampaignBudgetOperation budgetOperation = new CampaignBudgetOperation()
    {
        Create = budget
    };

    // Create the campaign budget.
    MutateCampaignBudgetsResponse response = budgetService.MutateCampaignBudgets(
        customerId.ToString(), new CampaignBudgetOperation[] { budgetOperation });
    return response.Results[0].ResourceName;
}
AddCampaigns.cs

PHP

private static function addCampaignBudget(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Creates a campaign budget.
    $budget = new CampaignBudget([
        'name' => 'Interplanetary Cruise Budget #' . Helper::getPrintableDatetime(),
        'delivery_method' => BudgetDeliveryMethod::STANDARD,
        'amount_micros' => 500000
    ]);

    // Creates a campaign budget operation.
    $campaignBudgetOperation = new CampaignBudgetOperation();
    $campaignBudgetOperation->setCreate($budget);

    // Issues a mutate request.
    $campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient();
    $response = $campaignBudgetServiceClient->mutateCampaignBudgets(
        MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation])
    );

    /** @var CampaignBudget $addedBudget */
    $addedBudget = $response->getResults()[0];
    printf("Added budget named '%s'%s", $addedBudget->getResourceName(), PHP_EOL);

    return $addedBudget->getResourceName();
}
AddCampaigns.php

Python

# Create a budget, which can be shared by multiple campaigns.
campaign_budget_operation = client.get_type("CampaignBudgetOperation")
campaign_budget = campaign_budget_operation.create
campaign_budget.name = f"Interplanetary Budget {uuid.uuid4()}"
campaign_budget.delivery_method = (
    client.enums.BudgetDeliveryMethodEnum.STANDARD
)
campaign_budget.amount_micros = 500000

# Add budget.
try:
    campaign_budget_response = (
        campaign_budget_service.mutate_campaign_budgets(
            customer_id=customer_id, operations=[campaign_budget_operation]
        )
    )
except GoogleAdsException as ex:
    handle_googleads_exception(ex)
add_campaigns.py

Ruby

# Create a budget, which can be shared by multiple campaigns.
campaign_budget = client.resource.campaign_budget do |cb|
  cb.name = "Interplanetary Budget #{(Time.new.to_f * 1000).to_i}"
  cb.delivery_method = :STANDARD
  cb.amount_micros = 500000
end

operation = client.operation.create_resource.campaign_budget(campaign_budget)

# Add budget.
return_budget = client.service.campaign_budget.mutate_campaign_budgets(
  customer_id: customer_id,
  operations: [operation],
)
add_campaigns.rb

Perl

# Create a campaign budget, which can be shared by multiple campaigns.
my $campaign_budget =
  Google::Ads::GoogleAds::V17::Resources::CampaignBudget->new({
    name           => "Interplanetary budget #" . uniqid(),
    deliveryMethod => STANDARD,
    amountMicros   => 500000
  });

# Create a campaign budget operation.
my $campaign_budget_operation =
  Google::Ads::GoogleAds::V17::Services::CampaignBudgetService::CampaignBudgetOperation
  ->new({create => $campaign_budget});

# Add the campaign budget.
my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({
    customerId => $customer_id,
    operations => [$campaign_budget_operation]});
add_campaigns.pl

制作广告系列和出价策略

创建预算后，您就可以继续制作广告系列。

从 v17 的 Google Ads API 开始，需求开发广告系列的 AdvertisingChannelType 为 DEMAND_GEN。不应设置 AdvertisingChannelSubType。

为您的广告系列设置转化目标。

支持的出价策略包括“尽可能争取更多点击次数”“目标每次转化费用”“尽可能提高转化次数”和“目标广告支出回报率”。

制作广告组

创建不指定类型的广告组，然后将其附加到发现广告系列。

创建受众群体

使用 AdGroupCriterion 创建和附加受众群体。

制作素材资源和广告

需求开发广告系列有三种广告类型：

首先，请为这些广告类型创建素材资源。如需查看适用于每种需求开发广告类型的素材资源列表，请参阅需求开发广告系列素材资源规范和最佳做法指南。 该指南说明了需要哪些素材资源以及建议多少个素材资源。 我们还建议您评估素材资源的效果，以优化广告素材：报告部分介绍了如何检索需求开发广告系列的效果指标。

DemandGenCarouselAdInfo 有一个名为 AdDemandGenCarouselCardAsset 的额外专用资源。

制作完素材资源和广告后，请将广告添加到广告组中。

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