Category: Ad Delivery Issues

Your Question: My Facebook ad set is going directly to "Active" without entering the learning phase and is not delivering properly.

What's this about? I am running a lead generation campaign for my brand, "Shamily Business," but it is not entering the learning phase despite having no historical data and is not delivering any conversions.

Detailed Description: I have set up a lead generation campaign for my brand, Shamily Business. The campaign settings are as follows:

Campaign objective: Conversions Conversion event: Lead Audience targeting: Appropriate size and demographics Budget and bid strategy: Highest volume, using campaign budget optimization Ad placements: Automatic placements Ad creative: High engagement potential Issue with Shamily Business Ad Set:

The Shamily Business ad set goes directly to "Active" without entering the learning phase. There is no past historical data for this ad set. The ad set is not delivering any conversions or significant impressions. There are no error messages or warnings provided by Facebook Ads Manager. Steps Taken:

Verified the pixel setup: The pixel is correctly installed and tracking the intended conversion events. Increased the budget: Temporarily increased the budget to see if it triggers the learning phase, but no change. Created a new campaign: Duplicated the campaign with exact settings but still faced the same issue. Reviewed ad delivery insights: Analyzed performance metrics but found no significant initial engagement or delivery. Objective: I need assistance in understanding why the Shamily Business ad set is bypassing the learning phase and not delivering properly. Any insights or recommendations to resolve this issue would be greatly appreciated.

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