Was tun Sie, wenn Ihre Verkäufe stagnieren und Sie Social Media für das Geschäftswachstum nutzen möchten?
Wenn Sie stagnierende Umsätze erleben und die Macht der sozialen Medien für Ihr Geschäftswachstum nutzen möchten, sind Sie nicht allein. Viele Unternehmer befinden sich in dieser Position und suchen nach neuen Wegen, um ihre Verkaufszahlen zu verjüngen. Social Media bietet eine riesige Landschaft an Möglichkeiten, mit potenziellen Kunden in Kontakt zu treten, mit Ihrem Publikum in Kontakt zu treten und letztendlich den Umsatz zu steigern. Wenn Sie verstehen, wie Sie diese Plattformen effektiv nutzen können, können Sie eine reichhaltige Wachstumsquelle für Ihr Unternehmen erschließen.
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Aidan SteinbachAccount Exec @ Brex | Venture for America Fellow and Innovative Change-maker
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Shivanjan SrivastavaStrategy Consultant | Yale SOM MAM (STEM) | IE MBA | HEC Paris | IIM I | Harappa 40U40 | MBA World Summit & Education…
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Umair KhanSr. BUSINESS DEVELOPMENT at AlphaSquad Technologies specializing in Technology Services | $500k in 2023
Bevor Sie sich mit neuen Strategien befassen, treten Sie einen Schritt zurück und führen Sie eine gründliche Prüfung Ihrer bestehenden Social-Media-Präsenz durch. Bewerten Sie, welche Plattformen derzeit verwendet werden, wie sie funktionieren und welche Art von Inhalten bei Ihrem Publikum Anklang finden. Suchen Sie nach Mustern in der Interaktion und den Verkaufskonversionen, die auf Social-Media-Aktivitäten zurückzuführen sind. Wenn Sie verstehen, wo Sie stehen, können Sie Verbesserungsbereiche identifizieren und Ihren Ansatz besser auf die Bedürfnisse und Vorlieben Ihres Zielmarktes abstimmen.
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Umair Khan
Sr. BUSINESS DEVELOPMENT at AlphaSquad Technologies specializing in Technology Services | $500k in 2023
First and foremost, be aware that every platform will have members of your target demographic. You will be able to grow your numbers if you can speak to their requirements clearly. Reviewing the appearance of your profile and the user's impression is crucial before moving further. If your target audience is professionals, your profile should reflect that and draw in like-minded people. Consumers purchase goods from those who are similar to them. Knowing the kind of target you are connected to is essential; naturally, you want to be surrounded by target customers. What kind of valuable content that appeals to the intended audience do you offer the world? What is the frequency of message dissemination?
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Deepak Bajaj
Linkedin Top Sales Voice!! India's First Value Seller Mentor!! Amazon #1 Best Seller Author!! 2 Decades in B2B Selling!! On a Mission 10K!! 16K+ Extended LinkedIn Family
This is my favorite, to use social media. First of all be clear that in every platform you will find your target audience. If you can resonate with their requirements efficiently, lead to scale in numbers. Before that its important to check how your profile looks like and what impression its creating for the end user. If you are selling to professionals then your profile looks like a professional which should attract similar people. People Buy from Similar persons. 2)its important that which type of target are you connected with, obvious you want to surrounded by target clients 3) what type of value in form of content you are sharing to the world, which get target attention. 4) how often you share the messages Thank You
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Shivanjan Srivastava
Strategy Consultant | Yale SOM MAM (STEM) | IE MBA | HEC Paris | IIM I | Harappa 40U40 | MBA World Summit & Education 2.0 Global 100 | Strategy | Consulting | Business Development | Growth | Sales | Education | Tech | VC
Before implementing new strategies, conducting a comprehensive audit of your current social media presence is crucial. Evaluate engagement levels, audience demographics, and content performance across platforms. Identify strengths, weaknesses, and areas for improvement. Utilize social listening tools to gather insights into customer preferences and pain points. By optimizing your social media presence, you can enhance brand visibility, credibility, and trust. Engage with your audience through meaningful interactions, providing value and addressing their needs. Leveraging social media effectively can nurture leads, drive traffic, and ultimately contribute to sales growth by fostering relationships and building brand loyalty.
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Archana Wadhwani
Product Marketing Associate at TatvaCare
Hey there! So, you know how they say marketing and sales are like two peas in a pod? Well, it's true! If you're finding your sales stuck in neutral, it could be a sign that your marketing efforts aren't hitting the mark. Let's shake things up with these tips: 1. Start hiring today - Your marketing team is the engine driving your business forward. Without the right people, you're hitting roadblocks. 2. Reevaluate Your Target Audience - Are you really reaching the right folks? Sometimes, it's like trying to sell ice to an Eskimo, you know? Take a moment to think about who your ideal customers are. 3. Enhance Your Online Presence - Your online presence is like your digital storefront, and you want it to be inviting and user-friendly.
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SHIVANGI SINGH
LinkedIn Top Voice | Empowering Sales Professionals to Excel | Follow for Sales Strategies and Career Insights
Before implementing new strategies, assess your current social media presence comprehensively. Analyze platform usage, performance metrics, and audience engagement trends. Identify patterns in engagement and sales conversions to pinpoint areas for enhancement. This evaluation guides tailored improvements, ensuring alignment with target market preferences and needs.
Klare Ziele sind das Rückgrat jeder erfolgreichen Social-Media-Strategie. Bestimmen Sie, was Sie mit Ihren Social-Media-Bemühungen erreichen möchten. Ist es eine erhöhte Markenbekanntheit, höhere Engagement-Raten oder Direktvertrieb? Indem Sie SMART-Ziele festlegen – spezifisch, messbar, erreichbar, relevant und zeitgebunden – erstellen Sie eine Roadmap für Ihre Social-Media-Kampagnen. Dieser Fokus wird Ihre Content-Erstellung leiten und Ihnen helfen, den Erfolg Ihrer Bemühungen zu messen.
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Shivanjan Srivastava
Strategy Consultant | Yale SOM MAM (STEM) | IE MBA | HEC Paris | IIM I | Harappa 40U40 | MBA World Summit & Education 2.0 Global 100 | Strategy | Consulting | Business Development | Growth | Sales | Education | Tech | VC
Clear goals form the backbone of a successful social media strategy. They provide direction, guiding content creation, engagement tactics, and performance evaluation. Define specific objectives such as increasing brand awareness, driving website traffic, or generating leads. Set measurable key performance indicators (KPIs) to track progress and success. Align goals with overall business objectives to ensure relevance and impact. Regularly review and adjust goals based on insights and feedback. With clear objectives in place, your social media efforts become purposeful and effective, driving meaningful results for your brand and contributing to overall success.
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Deepak Bajaj
Linkedin Top Sales Voice!! India's First Value Seller Mentor!! Amazon #1 Best Seller Author!! 2 Decades in B2B Selling!! On a Mission 10K!! 16K+ Extended LinkedIn Family
End Goal is to increase the SALE leveraging Social Media. To make it more simpler, lets divide the situation of seller in 3 categories 1) Beginner- for him the priority is to make the connections and followers. His Goal is to add as many persons, he can whether thats are target or not. because once he has 500+ connections then its easier for him to target his client and bring seriousness 2) Medium: with 5K connections: that person should focus on quality of his content which should add value to end user. and start making his position. dont degrade quality of your posts. Remember: reshare, repost, like should be excluded 3) Expert: with 10K+ connections: he should have another goal to become influencer WHat he want to offer, people buy
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ODION P.
Project Manager, Warehouse Management | Ms Word ( Linkedln)| Health & Safety for Caregiving| SSC- SBLC MONETIZER/ ISSUING BANK GUARANTEES & DISCOUNTING
Define specific and measurable goals for your social media efforts. Whether it's increasing brand awareness, driving website traffic, generating leads, or boosting sales, having clear objectives will guide your strategy.
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Jesus Martinez
Student advisor en Idioma Canadá | LinkedIn TopSalesVoice💡| Gestión B2C B2B | Relaciones comerciales | Ventas | Liderazgo | Coach de Ventas l Growth marketing
Define your goals: What do you want to achieve with social media? Increase brand awareness, generate leads, drive traffic to your website, or increase sales? Define your target audience: Who do you want to reach with your social media? Set a budget: How much are you willing to spend on advertising and other social media initiatives?
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Aditya Raj
MBA IIM Lucknow | IESEG Paris | Ex- Hafele | Sales | Business Development | AWS Certified Cloud Practitioner
First, define clear goals: do you aim to increase brand awareness, drive website traffic, or boost sales directly? Then, craft engaging content tailored to your audience and platform. Defining clear goals is crucial because it provides direction and focus for your social media efforts. It helps you understand what you want to achieve, whether it's increasing brand awareness, driving website traffic, generating leads, or boosting sales. Without clear goals, you risk wasting time and resources on activities that may not align with your business objectives
Engagement ist die Währung der sozialen Medien. Um den Kreislauf stagnierender Verkäufe zu durchbrechen, verstärken Sie Ihre Interaktion mit Followern. Reagieren Sie umgehend auf Kommentare und Nachrichten, bitten Sie um Feedback und ermutigen Sie zu nutzergenerierten Inhalten. Erstellen Sie überzeugende, gemeinsam nutzbare Inhalte, die Gespräche anregen und eine Community aufbauen. Indem Sie ein Gefühl der Verbundenheit und Zugehörigkeit fördern, ist es wahrscheinlicher, dass Sie Follower in Kunden verwandeln.
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Aidan Steinbach
Account Exec @ Brex | Venture for America Fellow and Innovative Change-maker
Linkedin may have started as a job board but it is so much more than that now. It is a live resume, chatting platform, and professional facebook. Be consistent in shouting out your wins and document what you learned from losses.
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Shivanjan Srivastava
Strategy Consultant | Yale SOM MAM (STEM) | IE MBA | HEC Paris | IIM I | Harappa 40U40 | MBA World Summit & Education 2.0 Global 100 | Strategy | Consulting | Business Development | Growth | Sales | Education | Tech | VC
Engagement serves as the currency of social media, representing the level of interaction and connection between users and content. It encompasses likes, comments, shares, and other forms of interaction that indicate audience interest and participation. High engagement indicates a strong connection with your audience, fostering brand loyalty and advocacy. It amplifies your reach as engaged users share your content with their networks, extending your brand's visibility and influence. By prioritizing engagement, you create meaningful connections, spark conversations, and cultivate a community around your brand, ultimately driving growth and success in the digital landscape.
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Shantanu Sachdeva
ITC Ltd (PPO) | Building PoGoSo | SIBM Pune | MIT Manipal | Forbes Top-100 B-School Leaders | 30k+ Impressions | Case Podiums - Pidilite,Tata Consumers, Marico, ITC, HCCB, BoAt, L'Oreal, Amazon | Actor | Musician
Imagine you’re at a lively gathering with friends. Instead of just nodding along, you jump into conversations, share stories, and ask questions. That’s the kind of engagement your business should aim for on social media. Respond to comments with genuine interest, start discussions, and invite feedback. Treat your audience like friends, and you’ll create a vibrant, connected community around your brand.
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Jesus Martinez
Student advisor en Idioma Canadá | LinkedIn TopSalesVoice💡| Gestión B2C B2B | Relaciones comerciales | Ventas | Liderazgo | Coach de Ventas l Growth marketing
Interact with your audience: Respond to comments and messages from your audience. Participate in online conversations relevant to your industry. Build relationships with your followers.
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Mustansar Nisar
B2B & B2C Sales / Real Estate / Internet Marketing / Lead Management / Project Sales / Digital Sales
Sales can be really tough, especially when you are stuck in a rut. But the key to breaking free is to focus on what really matters - which is engagement.
Social-Media-Werbung kann ein entscheidender Faktor für die Umsatzsteigerung sein. Plattformen wie Facebook und Instagram bieten ausgeklügelte Targeting-Optionen, um Ihren idealen Kunden zu erreichen. Beginnen Sie mit einem bescheidenen Budget, um verschiedene Anzeigenformate und Botschaften zu testen. Analysieren Sie die Leistung dieser Anzeigen und passen Sie Ihre Strategie entsprechend an. Die Investition in Social-Media-Anzeigen kann eine erhebliche Rendite erzielen, indem Sie Ihre Produkte oder Dienstleistungen vor denjenigen platzieren, die am ehesten kaufen werden.
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Igor Dukovny
Marketing Leader 🌟 | Top LinkedIn Voice 🗣️ | Innovative Strategist 💡 | Brand Builder 🏗️ | Digital Marketing Expert 📈 | Growth Catalyst 🚀 | Data-Driven Decision Maker 📊 | Team Mentor 👥
As I mentioned above, setting up advertising is the most challenging and costly task when promoting a business. Become proficient in this or hire an expert to guide you. Apart from social networks, consider utilizing other platforms such as radio, television, outdoor advertising, newspapers, magazines, and in-person meetings. Familiarize yourself with all these tools. Remember, just like a car needs four tires, a steering wheel, and an engine to drive, utilizing various advertising platforms together will help you reach your desired destination.
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Bjorn Booten
Helping 𝙃𝙪𝙢𝙖𝙣𝙨 to communicate and connect with other 𝙃𝙪𝙢𝙖𝙣𝙨 for Growth Outcomes. 📩 ... How? TL;DR in the About Section ! Fascinated by the mind’s potential 🧠.
CONTEMPLATING ADS? Here’s what you do : Goal determined ( who to get for what purpose ) End destination set up ( calendar or checkout or sign up ) Funnel(s) built out Ad creatives on point Split test. ( I would recommend first doing outbound before advertising and using advertising ONLY when you unit case economics make sense )
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Husin Wijaya, MM, PCC (cand)
Develop Your Super Sales Team [Founder @ Pasarmentor | Polymath, Experienced Executive Coach, Family Business Coach and Train 500 companies in Telco, Bank, Automotive,Insurance, BUMN]
ads means wide exposure. Targeted ads means selective exposure. if your brand is new, Wide exposure will be a good start. but if you already have a specific product than selective ads will be powerful. but above of all, test and learn, test and learn. improve it all the time.
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Zain Abbas
Helping business grow through Custom Mobile App Solutions | Co-Founder & CEO @ Viabletree
I've had my experience with social media ads and to an extent it is a very successful strategy too. It totally depends on the way you drive it.
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Ian Lacovara
🚀 Credit Consultant & Tech Entrepreneur | Elevating Financial Literacy & Business Growth | Proven Results 🎯 #NinjaSuccess
Different social media platforms cater to different demographics and exhibit different user behaviors. For example, LinkedIn is more suited for B2B marketing due to its professional user base, whereas platforms like Instagram and TikTok are ideal for reaching a younger audience interested in visual content. Choosing the right platform is critical to the success of your ad campaign. Social media platforms offer a range of advanced targeting options that allow you to refine your audience to a highly specific group. Facebook, for instance, offers targeting based on detailed criteria such as political leanings, relationship status, employment, and recent purchase behavior.
Die Zusammenarbeit mit Influencern oder anderen Unternehmen kann Ihre Reichweite in den sozialen Medien erhöhen. Identifizieren Sie Influencer, die mit Ihren Markenwerten übereinstimmen und ein engagiertes Publikum haben, das Ihrer Zielgruppe entspricht. Suchen Sie in ähnlicher Weise nach ergänzenden Unternehmen, mit denen Sie bei Werbeaktionen oder dem Teilen von Inhalten zusammenarbeiten können. Diese Kooperationen können Ihre Marke einem neuen Publikum vorstellen und neuen Traffic auf Ihre Social-Media-Seiten und Ihre Website lenken.
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Igor Dukovny
Marketing Leader 🌟 | Top LinkedIn Voice 🗣️ | Innovative Strategist 💡 | Brand Builder 🏗️ | Digital Marketing Expert 📈 | Growth Catalyst 🚀 | Data-Driven Decision Maker 📊 | Team Mentor 👥
Great advice LinkedIn Team! Reach out to everyone in your industry, and reach out often. They'll take notice, especially if you have a quality product. Personally, I've contacted major companies and even officials. Believe me, they'll make time to respond; they have dedicated teams for this. Avoid contacting Musk, Bezos, Zuckerberg, or Gates directly. Instead, reach out to their companies; it's more professional than chasing them on social media, though that strategy can also yield results.
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Aditya Raj
MBA IIM Lucknow | IESEG Paris | Ex- Hafele | Sales | Business Development | AWS Certified Cloud Practitioner
Collaborating online involves reaching out to complementary businesses or influencers in your industry for partnerships. This could mean co-hosting a webinar, cross-promoting each other's products or services, or collaborating on content creation When sales hit a plateau, consider collaborating online. Reach out to fellow businesses or influencers in your industry for partnerships. This might involve joint webinars, cross-promotions, or co-created content. By pooling resources and audiences, you can break through stagnant sales and attract new customers. It's a mutually beneficial strategy that fosters valuable industry relationships while driving growth.
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Paul Owen
Changing lives through sales ▪️ Sales Trainer & Coach ▪️ Online/In-person ▪️ Endorsed by ISP ▪️ DM me SELL to get started
You're on here for a purpose and it's not to make friends. So identify the kind of people and companies that provide some sort of match for what you do, ie. they're speaking to a similar audience as your target market though perhaps with a different message, and look to collaborate. I find collaboration has the best chance of success in the early days if you give a lot more than you expect to receive.
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Sonja Rincón
🚀 Gründerin | Umsatzwachstum von 30% durch Community Engagement in sozialen Netzwerken | Optimiere Verkaufsstrategien und Kundenengagement mit KI-Technologie 📈💬
Identify non-competing brands that complement your offerings and propose cross-promotion. This could be through joint giveaways, shared content, or collaborative events. Cross-promotion helps both brands broaden their customer base and diversify their content.
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Andrea Galtieri
Head of Digital @ Barabino & Partners | Ex Digital & Creative Director | Speaker and Podcaster @ RiservaDiLusso
Social media collaborations are key to expanding target audiences and fan bases. This becomes successful if the two brands/creators have similar or complementary spheres of interest. Matching two entities that have no commonalities represents the most classic of mistakes in digital communication.
Schließlich erfordert die Nutzung von Social Media für das Unternehmenswachstum eine kontinuierliche Analyse. Nutzen Sie die Analysetools von Social-Media-Plattformen, um die Leistung Ihrer Inhalte und Kampagnen zu verfolgen. Achten Sie genau auf Kennzahlen wie Engagement-Raten, Klickraten und Conversion-Raten. Diese Daten informieren Sie darüber, welche Strategien funktionieren und wo es Verbesserungspotenzial gibt, sodass Sie Ihren Ansatz kontinuierlich verfeinern können.
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Jesus Martinez
Student advisor en Idioma Canadá | LinkedIn TopSalesVoice💡| Gestión B2C B2B | Relaciones comerciales | Ventas | Liderazgo | Coach de Ventas l Growth marketing
Analice sus resultados: es importante realizar un seguimiento de sus resultados para ver qué funciona y qué no. Utilice herramientas de análisis de redes sociales para realizar un seguimiento de sus métricas, como alcance, participación y conversiones. Ajusta tu estrategia en función de tus resultados.
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Aditya Raj
MBA IIM Lucknow | IESEG Paris | Ex- Hafele | Sales | Business Development | AWS Certified Cloud Practitioner
To revitalize stagnant sales through social media, analyze data meticulously. Dive into metrics like engagement rates, click-through rates, and conversion rates. Identify what's working well and what needs improvement. Use this insight to refine your content strategy, optimize ad targeting, and tailor your messaging to resonate with your audience. Continuously monitor performance, adapting your approach based on data-driven insights. This proactive approach ensures that your social media efforts are finely tuned to drive tangible business growth.
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Dan Alexander
Business Development Manager for Grunwald Ltd
All social media has free analytic tools, so use them to your advantage, figure out what's working best for your industry. 1. Look at the range of media you have been posting, what content does your audience viewing the most. If you get more impressions from videos over images, publish more videos. 2. Impressions are good as this is an indication on your audience size, but ultimately its the click-through rates that you want to keep an eye on, this is what gets you a potential lead or sale! try to replicate high click posts. 3. Follow competitors in your industry, look at what's working for them. Try out these types of content for yourself. LinkedIn will let you follow 10 competitors so you can see how your company page is comparing.
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Catherine Gowon
Helping business owners build brand authority, break sales record online and create the life & business they love to wake up to. Learn how with words + strategy. No guess work.
A practical step to take would be to analyze historical sales data. Figure out where majority of your sales came from. Double down on what's worked and build a strategy out of it. Many times, to go forward, you have to look inwards. Hope this helps. Leave a comment and lemme know what you think.
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Richie Bello ®
Shopsmartautos
Social media is constantly evolving, and there's so much information out there, that our audiences can be overwhelmed. We have to make sure that our message is tight or on point. Analyzing data before pumping your messages out there can also change the game. Know your target. Know where they connect online. Then, understand how they communicate. It's all in the plan.
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Lewis Ellis
HUSSEL - THE DISRUPTIVE MARKETING AGENCY | Nudge Me For Awesome Experiential Campaigns, Attention Grabbing PR Stunts, Genius Advertising, Viral Social Content and Creative Consulting.
And stop sitting around waiting for opportunities to happen. So many, especially in the digital space think “oooh they will find me when they need me” No! No they won’t! I was guilty of expecting the world to knock on my door. It doesn’t. So harness your creativity, make content that’s so unique people can’t ignore it, and join conversations in circles you don’t currently run in. And for god sake, don’t just make more boring content sat in front of a bloody camera and talking us into an early grave. Do something that requires actual effort and reap those rewards.
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Jesus Martinez
Student advisor en Idioma Canadá | LinkedIn TopSalesVoice💡| Gestión B2C B2B | Relaciones comerciales | Ventas | Liderazgo | Coach de Ventas l Growth marketing
Social media can be a powerful tool to grow your business. By following these tips, you can create a successful social media strategy that helps you achieve your goals.
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Giovanni Proietta
Sales, LinkedIn and Lithuania 🇱🇹
1) Teach your team why Social Media can be important for them (help them learn their Whys). 2) Let them create content that resonate with who they are and their missions. This is the opposite of having a full-fledged Social Media team shipping content you ask your team to re-share or share (and they do comply, many times dreadfully). And chances are your competitor will not be doing that. Teach the people Why and let your people lead your brand.
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Francisco Alvarado
🏆 Medical Device and Dental Sales Leader | Multiple President’s Club Winner
Social media is an effective tool to evangelize the great work your team is doing and how your product is solving a problem and changes lives. It can create a positive FOMO amongst your prospects. It helps tell your story. Here are some practices I found effective: 1- Help your team improve their profiles and understand the importance of leveraging the platform. 2- Work with your marketing team to ensure useful content is created on a weekly basis for the team to share. 3- In addition to marketing content, share wins and important milestones such as happy customers during installs, any conversion to your product, training events, etc… 4- Make the process easy, communicate expectations, and hold the team accountable.
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Vivek Mehta
How much faster can you achieve your growth goals by compressing 10 years of trial and error into 1? I help emerging Zors with the speed at which they grow and scale their brand - responsibly, predictably, & profitably.
If your sales are stagnant and you're looking to leverage social media for business growth, here are some steps you can take: 1. Identify which platforms your target audience is most active on and assess the effectiveness of your current content and engagement strategies. 2. Set clear goals, whether it's increasing brand awareness, driving website traffic, or generating leads, having clear objectives will guide your strategy and measurement. 3. Refine Your Target Audience. Use this information to tailor your content and messaging to resonate with them. 4. Develop engaging and valuable content that speaks to your audience's needs and interests. 5. Utilize paid advertising. Spend small initially, monitor and analyze, adjust and iterate
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