Mistplay

📘We have launched a first-of-its-kind Mobile Gaming Spender Report that decodes modern mobile gaming IAP spenders to understand motivations, engagement dynamics, and behavioral changes on the horizon. https://lnkd.in/g7d8e-ZH In this 31-page report, we look at: 🤔 Why spenders spend 🔮 How the spend may change this year 📊 What factors may influence further spend 👇 Get your copy now for fresh insights to inform your IAP strategies this year and beyond. #mobilegaming #gamingindustry #mobilegamedev #mobilegamingspenderreport

In a saturated market, the need to stand out has never been more crucial for publishers amidst rising CPI and falling ROAS. https://lnkd.in/eDmT_Y6c From ustwo games’s Monument Valley in 2014 to Space Ape Games's Chrome Valley Customs in 2023, discover how innovative mobile games have broken the mold, challenged convention, and redefined what it means to be a game changer. ⚡

What do publishers need to get right to build great games for loyal players? 🤔 John Wright, VP of Mobile Publishing at Kwalee, says it’s about more than just good mechanics. Check out the video below for his thoughts, and grab your copy of our 2024 Mobile Gaming Spender Report here: https://lnkd.in/eqCuDYGk

Want to boost player loyalty, retention, and LTV? Schedule a chat with our Senior Account Executive, Omar El-Saloussi 🔜 WN Istanbul! Book your meeting here: https://lnkd.in/e-6jkKX9 See you soon 👋

LTV modeling, toxicity management, customer service. What do these things have in common? 🤔 They’re areas in which AI is making an impact in mobile game publishing. Read on below to see how AI is revolutionizing acquisition, retention, and player loyalty for mobile game publishers as we step into a new era of the industry. 👇 https://lnkd.in/eAjTKR-z

Headed to WN Istanbul next week? Come say hi to our Senior Account Executive, Omar El-Saloussi 🔜 WN Istanbul, from June 11-12! Let's chat about boosting player loyalty and maximizing LTV. Reach out here or DM Omar to schedule a meeting. See you there! 👋 https://lnkd.in/e-6jkKX9

When VividJoan Games launched Bingo Wild in 2020, the intense market competition faced by mobile titles within this genre led to them searching for a partner to help improve ROI and ultimately acquire more high-value users in their target markets. Here’s how Mistplay helped. 👇 👀 https://lnkd.in/ePwg3G6E

En tant qu'éditeur de jeux mobiles, vous êtes probablement toujours tourné vers l'avenir pour garder une longueur d'avance, qu'il s'agisse de revoir les anciennes méthodes de collecte de données d'audience exploitables ou de mettre en œuvre une nouvelle technologie qui rationalise votre flux de travail. Bien que l'avenir des jeux mobiles soit incertain, plusieurs tendances ont émergé et sont prêtes à modifier radicalement le paysage du marketing mobile au cours des prochaines années - découvrez-les dans notre article sur l'avenir de la publicité pour les jeux mobiles ci-dessous. https://lnkd.in/eWtRz4U6

As a mobile game publisher, you’re probably always looking to the future to stay ahead of the curve, whether that’s revising old methods of gathering actionable audience data, or implementing new technology that streamlines your workflow. While the future of mobile gaming may be uncertain, several trendlines have emerged that are poised to dramatically shift the mobile marketing landscape over the next several years – check them out in our article on the future of mobile game advertising below. https://lnkd.in/eVwXVPYA

With more pressure than ever for monetization channels to perform, publishers need to remain agile and innovative to future-proof their profits. Two major trends, subscription models and direct-to-consumer shops, are on the rise and showing indications of impact and adoption in mobile gaming. 🌤️ Here’s what you need to know to diversify your revenue for 2024 and beyond. 👇 https://lnkd.in/gHrkzJTK