Brand. Content. Strategy. Marketing. A compelling story is at the core of every successful enterprise. And every brand needs a compelling story. A consistent brand, both internally and externally, is at the core of every successful enterprise. Every brand is a bold idea made human. A message that speaks to someone. A spark that connects. A story that resonates. The intersection of brand and marketing is content. Whether you need strategy, a second opinion, or a consultant to work through your needs, arbaStrategies can help. We can do this over the phone, a screen or in person. Whether you need a CMO-as-Service proposition, a fractional CMO/Strategist, or a marketing therapist. Billed by the hour, by the week, by the project or on retainership. My name is Arjun Basu. For more than 20 years I have worked with multinationals, luxury brands, associations, and charities. I have seen how good content helps brands market their stories to build audience, to retain customers and to attract new ones. I ask questions, sometimes difficult ones, to get to the heart of your brand story, and then leverage those learnings to create a coherent strategy that allows you to broadcast your story in a manner that fulfills your goals: whether that be targeting your current audience, building loyalty, seeking new customers and/or achieving growth. Every ask is unique. And that means every ask requires a unique response. If you or your company believe your brand could be doing better, or that your content should be working more, I can identify the problem and offer a way forward. Get in touch. With your audience. With your empathy. With your content. With your strategy.
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President arbaStrategies | CMO Meltek | marketing content brand consultant | executive | advisor | editor | fractional | mentor | listener | podcaster The Full-Bleed | Next novel, The Reeds, available for preorder now.
The #content #audit can be a painful process (it's definitely a long one!) but there's a reason every #brand needs one. On the regular.
Like most everything else, your #brand can go stale if left unattended. It needs a #checkup every once in a while, just to make sure. The world #changes. Constantly. Your brand should be built to meet those changes. And that means scheduling annual checkups and #updating it every once in a while. On every level. A #relevant brand is a strong brand.
Meltek has been a client for more than 2 years now. And we're just getting started. https://lnkd.in/eX_4pvzY
Customers don't care about your brand. They only care about it how it makes them feel. They don't care about the mechanics of how you built your brand. How smart the typography plays off with the logo, or how the letters create cool subliminal shapes. They only care that your product delivers on its promise to make their lives better. To solve a problem. To offer solutions. To bring a smile. To do something for them. For them. When your product/brand stops doing that, you've lost your customer. Simple. #brand #loyalty #customer
#Brand is the original flywheel.
Building a #brand is a #process and sometimes you can lose sight of the end because the process is long and (potentially) complicated. But finding the #essence of something, and #crafting the proper #narrative, is hard. You need a #guide and then someone with the experience to take what you've learned and make the whole thing tangible. A brand doesn't just happen. It starts with an #idea at its core. And then it becomes more. A guiding light. A touchpoint. A touchstone. It is built, in other words. One idea at a time.
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Every company is a media company. (I used to call airplanes "content delivery systems" before I settled on..."media companies"). And like any media out there, you need a good plan. Without a plan, there are no results. And your media becomes noise. #strategy #media #content
arbaStrategies reposted this
We make all the talk of #brand palatable. And those other words, too. Like #content or #marketing (or even, shudder, #design). Keep things #simple and easy to understand. That's a #plan that's going to be implemented. A #strategy that can be followed by everyone. Visit the website for more information.