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You wouldn’t believe how many startup founders REFUSE to position their product. 😵💫 And I’m running out of ways to explain this concept: 🎯 You must choose who you are for! And “partially choosing” (ie. not being very specific)… is the same as not choosing. The most common excuses I hear for this behavior: 💢 “We’re trying to go after a bigger market” 💢 “Our product can actually be a good fit for a lot of markets” 💢 “We’re worried that the market is too small to focus on just one group” When I hear these, I already know the startup is going to struggle to grow. So for the love of growth, please please please… 🚀 Make a decision of who you’re for — and go build a name for yourself serving that group. And after you do that, THEN you can talk about going after bigger markets. 

My Content Marketing Funnel Cheat Sheet: 1: Awareness Stage: - Objective: Attract and educate a broad audience. - Content Types: Blog posts, social media updates, infographics, podcasts, and videos. Strategies: - Use SEO to rank for TOFU keywords. - Share valuable content on social media. - Collaborate w/ influencers. Example: Publish a blog post on "Top 10 SEO Strategies for 2024" to attract people interested in SEO. --- 2: Consideration Stage: - Objective: Engage and nurture leads w/ more in-depth information. - Content Types: Ebooks, webinars, case studies, detailed guides, and email newsletters. Strategies: - Offer a free ebook in exchange for their email. - Host webinars that dive deeper. - Share success stories and case studies. Example: Create a downloadable ebook titled "The Ultimate Guide to SEO for Small Businesses" to nurture leads. --- 3: Decision Stage: - Objective: Convert leads into customers. - Content Types: Product demos, free trials, consultations, detailed product pages, and testimonials. Strategies: - Provide free trials or demos. - Use retargeting ads. - Highlight testimonials & success stories. Example: Offer a free trial of your SEO tool along with a series of onboarding emails to convert leads. --- 4: Retention Stage: - Objective: Keep customers engaged and encourage repeat business. - Content Types: Customer success stories, loyalty programs, newsletters, and user guides. Strategies: - Send regular updates and valuable content via email. - Offer exclusive deals and loyalty rewards. - Provide excellent customer support. Example: Send a weekly newsletter with tips on maximizing the use of your SEO tool and highlight new features. --- 5: Advocacy Stage: - Objective: Turn satisfied customers into brand rep's. - Content Types: Referral programs, testimonials, reviews, and user-generated content. Strategies: - Ask happy customers to leave reviews & testimonials. - Create a referral program w/ incentives. - Share UGC on your social media channels. Example: Launch a referral program that offers a discount for every new customer referred by an existing customer. --- When executed properly, this creates a content flywheel. A content marketing machine that feeds into each other. More awareness, new leads, new customers, new word of mouth. It takes time to get the flywheel running, but it's well worth it. --- What'cha think? Repost ♻️ if you think others could benefit. P.S. I share my best SEO & content advice every Sunday. Join 6,000+: https://lnkd.in/gs3iPKMA

Is your content strategy disorganised? Here’s why a content marketing calendar is essential… You need a content marketing calendar if: You regularly publish content to achieve specific goals You collaborate with different people to generate and publish these content pieces Content calendars help you manage all types of content: blog posts, videos, social posts, and more. Find the whole process below 👇

Overwhelmed by content creation? There's a smarter way! Batching your content allows you to plan, create, and schedule posts in advance, saving you tons of time. ⏰  Tip: Brainstorm a month's worth of content ideas at once, then develop templates for different post types! Swipe ➡️ to see the do’s and don’ts and learn how to content batch like a pro! What are your biggest content creation challenges?  . . . #marketingtips #socialmediamarketing #contentcreation #batching #productivityhacks #contentmarketing #digitalmarketing #digitalmarketingtips #onlinemarketing #marketing #socialmediatips #acadium

Erik started as a freelance copywriter, hustling for any opportunity.  He wanted more, but lacked the roadmap—then he discovered Acadium Plus!  As an Acadium Plus member, Erik got: 🧑🏫 Expert-led courses 🌐 Real-world experience 🧑🤝🧑 Supportive mentors 🤝 Amazing network This not only boosted his knowledge, but also helped him land his first full time role as a VP of Marketing for a startup!  Inspired by his story?  Take the leap and learn more about becoming an Acadium Plus member here 👉 link in the comments below.  . . . #digitalmarketing #marketingcareer #digitalmarketing #careeradvice #careergrowth #marketingtips #marketingcommunity #acadiumplus

DO's and DON'Ts of Cold Email (write like a pro with these tips) PS. Do you want to send cold emails that book meetings in 2024? DM me "COLD". I've got a few spots left for coaching.

I worked on 320+ marketing strategies. Here are 3 steps for solid marketing: 1. Set the foundations of your marketing strategy 2. Plan your marketing actions in advance 3. Run operations with careful execution If you don't cover those 3, you will have problems: - No strategy = the noise before the defeat - No planning = getting overwhelmed, then fail - No ops = everything else remain a sweet dream When you build a marketing system for the first time, everything is blurred. But after a few dozens, you start to identify mandatory actions, repeating patterns, and succesful 'step by steps'. Here is a notorious negative pattern: - No clear audience = no clear desired positioning - No clear positioning = no clear messaging - No clear messaging = no clear copywriting - No clear copywriting = commodity content And commodity content = weak market perception So if you need to audit your marketing, make sure to; - Breakdown your marketing system into those 3 parts - Audit them one by one (start from the strategy) - Pinpoint what part is not doing well You need clarity for progress. Follow me Pierre Herubel for daily marketing tips.

Keep up with this week's TikTok trends while we get busy kicking off Q3. Check out our teaser below, and contact our team today to see the full report.👇 https://lnkd.in/g6BXbNgY #tiktokmarketing #tiktokforbusiness #tiktokshop

Happy Canada Day! 🍁 Cheers to our nation’s prosperity and peace! . . . #canadaday #canadaday2024 #happycanadaday #acadium

T-shape marketing this, T-shape marketing that. What is it really? Let me explain >>> Imagine the letter ”T”: the top line shows you know a bit about many marketing areas, and the down line means you’re an expert in one particular area. For example, you might be awesome at social media but also know about things like ads, SEO, creating content, and email marketing. Becoming a T-shaped marketer means you get the basics across the board but dive into one special area. You see how your main skill works with others and are always ready to learn more in new areas. How to become one: enroll in Semrush free digital marketing course https://lnkd.in/dyDg7NnQ What is better, in your opinion? Being a pro in one particular area or being a T? #Marketing #Tshapedmarketer #Freemarketingcourse