Reach millions of shoppers on Google for free

Add your business and products to Google in a few easy steps
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Add your products to Google
With a Merchant Center account, you can add your products to Google Search, Maps, YouTube and more. -
Create a free Business Profile
If you have a physical store, you can create a free Business Profile to add it to Google Search and Maps. -
Get personalized insights
Get access to holistic reports that can show you how customers find your business on Google and which products drive the most traffic to your site.
Connect with customers on Google
Get discovered by local shoppers

Showcase your products to online shoppers

Get valuable insights about your performance

Boost sales with paid advertising

Success stories we love
Frequently Asked Questions
You can add your products on Google Search, Maps, YouTube, Shopping and Google Images by creating a free Merchant Center account. With a Merchant Center account, you can upload product information and inventory data to manage your product listings across Google.
Creating a Merchant Center account and showing your products on Google is free of cost. You can add and manage your product listings directly from Merchant Center.
When you’re ready, you can supplement your organic listings with paid advertising. Paid product ads show up more prominently and can reach even more potential customers. With our Performance Max campaigns, you choose the goals you want to achieve, and you’ll never pay more than your monthly budget cap.
You can add your business on Google Search and Maps by creating a free Business Profile. With a profile you can add and manage how your business information shows up across Google.
Creating a Business Profile and listing your business on Google is free of cost. You can claim and manage your business directly from Google Search and Maps to start reaching more customers.