🔍 Why magazines are the ideal allies for branding? 📈 With their ability to engage a passionate audience, capture active attention, and build strong trust, magazines are essential for an effective branding strategy. Add to that a proven ROI and a premium context that enhances the impact of advertising. 🌟📚 That's not us saying it, it's WE MEDIA BELGIUM: NL: https://lnkd.in/eYiQuT74 FR: https://lnkd.in/eKJHngp7 #marketing #communication #magazine #partnership #brand #visibility #awareness #image #impact #results #success #produpress
About us
Produpress, that represents Le Moniteur Automobile, AutoGids, Miles, Autoscout24, and several other editors, has been leading the automotive media scene in Belgium for 70 years and is in the middle of a strategic digital turnaround. The transformation plan, which will bring a new value proposition to both the consumers and the car industry players, aims at positioning Produpress as the digital partner to sell cars.
- Website
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http://www.produpress.be
External link for Produpress
- Industry
- Media Production
- Company size
- 51-200 employees
- Headquarters
- Vorst, Brussels Region
- Type
- Privately Held
- Founded
- 1950
Locations
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Primary
Boulevard de l'humanité 292
Vorst, Brussels Region 1190, BE
Employees at Produpress
Updates
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🚀 Exciting News from ProduPress & Google! 🚀 We're thrilled to share the results of our recent experimentation with Google Ad Manager's web interstitial ad formats. After a thoughtful A/B testing phase, we've seen significant improvements: ✨ Daily Revenue Boost of €143 ✨ CPM Increase of 0.26% ✨ CTR Rise by 0.15% These numbers aren't just statistics—they represent our evolving approach towards enhancing user experience without sacrificing performance. Our latest case study delves into the nuances of these results and how they are shaping our advertising strategies. Discover how we're leveraging Google Analytics 4 alongside Ad Manager to optimize our campaigns and maintain a positive user experience. Your insights and feedback would be invaluable! #ProduPress #AdTech #GoogleAdManager #DigitalAdvertising #UserExperience #Innovation The Full Case Study's Link in Comment and The Corresponding Launch Offer On Demand!
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🚗✨ What a thrilling day at Circuit de Zolder! A big thank you to everyone who joined us for the unforgettable Trackday on May 12, organized by Le Moniteur Automobile / AutoGids and powered by the passion of our incredible partners and participants (184 cars from 30 different brands). A special shoutout to the MX-5 clubs, and our partner Mazda for bringing together a vibrant community of enthusiasts, young and young at heart. The atmosphere was vibrant, and it was fantastic to see so many fans enjoying the curves of Belgium’s most iconic racetrack. Ben S. & Tom Verbruggen, truly captured the spirit of the day, celebrating the joy our iconic MX-5 brings to the track. A special thank you to D'Ieteren for providing two legendary cars for the event: the breathtaking Bugatti and the cutting-edge Rimac, which truly elevated the day's excitement. To all the mothers who spent their day with us, racing or cheering – Happy Mother's Day! We hope it was as exhilarating for you as it was for us. Keep following us for more events and remember to keep the speed on the track! #Produpress #Events #Trackday2024 #MazdaMX5 #CircuitDeZolder #MoniteurAutomobile #Autogids
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AMG GT63, notre COO Marc Hootelé tout choqué 😎 ! "En m'installant dans la nouvelle AMG GT, excité comme une puce, mon coeur comptabilisait plus de chevaux aux galops que le V8 atmosphérique de la bête. Par contre, n'oublie pas ton Coyote car, vissé dans le cockpit, tu deviens vite Maverick . Sans déc... Un des bons côtés du métier, ce sont les véhicules d'exception qui passent entre les mains et les pieds de nos journalistes. Mon premier BMX m'a procuré la même énergie que la GT : un appel de la forêt instantané se traduisant par une envie irrésistible d'explorer la vastitude du monde libre (le terrain de cross improvisé à côté de chez moi). Retrouver une âme d'enfant avec un portefeuille d'adulte, c'est exactement le genre de sensations équilibrées que nous voulons injecter dans nos contenus. Déculpabiliser l'électrique réfléchi ⚡ tout en galvanisant le thermique iconique, fait partie de nos missions." Rendez-vous en mai pour un reportage explosif entre l'AMG GT63 🆚 la Porsche Turbo S. #spannend #MoniteurAutomobile #AutoGids #MAG #Produpress #Mercedes #Porsche
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🚗✨ Kicking off our rentree roadshow, we had the incredible opportunity to discuss our ambitions for 2024 aboard the new Mercedes EQV. Zero emissions, 100% conversation! Autoworld Museum Brussels provided the perfect backdrop for a day of innovative discussions with our esteemed partners. Together with Julie Daene, Manon Eeckhaut, Arno Van der borght, Sebastien de Baere, and Nicolas Van Frausum, we mapped out the projects that will drive us into a sustainable and successful future. The EQV is more than just a vehicle; it's a statement of our commitment to green mobility and a testament to the forward-thinking collaboration among our partners. Here's to achieving our goals and accelerating into a future where technology and sustainability go hand in hand. 🌱🔋 #Autoworld #MercedesEQV #ZeroEmissions #Sustainability #Innovation #Collaboration #FutureMobility #Roadshow2024
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🚗✨ As we shift gears into the future, we're thrilled to have had the opportunity to present our 2024 roadmap aboard the extraordinary new MIFA9 during our recent rentrée roadshow with agencies! A special thank you to the team at Current.Media, including Aline Roelants and Jérémy 🍍 Engelen, for joining us on this journey. Your insights and company made the experience all the more enriching. The MIFA9 is not just a vehicle; it's a statement of luxurious mobility and forward-thinking technology, offering a glimpse into the future of automotive excellence. With its sophisticated interior, state-of-the-art features, and commitment to comfort (massage 😍 ), it provided the perfect setting for unveiling our vision for the year ahead. Here's to driving change and innovation together! 🌟 Florent Diverchy Bassim Jafar Frank Debrauwer #MIFA9 #Innovation #Roadshow #AutomotiveFuture #CurrentMedia
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Produpress reposted this
🚗✨ Reflecting on the successful Brussels Auto Show – 122K reached and countless smiles shared! A massive shout-out to Volkswagen for the ID. Buzz, which brought a wave of positivity to our Produpress stand. Kudos to Joke Boon & Albert Binard for lending us the van! This electric gem didn't just turn heads with its lively design; it sparked dialogues about sustainable travel's exciting future. Thank you to all our visitors for joining in on the fun. Here's to driving towards a brighter, greener but never boring tomorrow! #BrusselsAutoShow #IDBuzz #Volkswagen #SustainableMobility #Produpress
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🎉 A big shout-out to the D'Ieteren Central Marketing Team for an energizing meeting during the Produpress 2024 Roadshow! It was an absolute pleasure to explore future collaborations and innovative concepts within the comfortable confines of the impressive Multivan PHEV. The insights and dynamic discussion truly charged the atmosphere. The synergy in the van? Absolutely electrifying 😁! We're looking forward to the paths we'll forge together in the media landscape. 🚀 Cheers to Bart Moeykens, Simon De Pauw, and Florent Diverchy for steering the conversation towards exciting horizons! #Produpress #Dieteren #Innovation #Collaboration #Roadshow2024
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🚗✨ Reflecting on the successful Brussels Auto Show – 122K reached and countless smiles shared! A massive shout-out to Volkswagen for the ID. Buzz, which brought a wave of positivity to our Produpress stand. Kudos to Joke Boon & Albert Binard for lending us the van! This electric gem didn't just turn heads with its lively design; it sparked dialogues about sustainable travel's exciting future. Thank you to all our visitors for joining in on the fun. Here's to driving towards a brighter, greener but never boring tomorrow! #BrusselsAutoShow #IDBuzz #Volkswagen #SustainableMobility #Produpress
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