SMK

[SMK UPDATE] TikTok Releases New Creative AI Tools At its 4th annual TikTok World event this week, TikTok unveiled a series of updates designed to streamline and enhance the use of its advertising tools. As you can imagine AI was at the forefront of these updates. The launch of TikTok Symphony will use AI assistance in writing scripts, producing videos, brainstorming ideas and optimising assets. This will enable brands to generate video promotions based on their existing assets, significantly enhancing productivity and creativity. Similarly, TikTok One will replace the Creative Centre and incorporate additional creation elements. This will simplify the process of executing TikTok campaigns by providing a one-stop shop for accessing TikTok creators, production partners, and insights, including the TikTok Creator Marketplace and TikTok Creative Challenge. Alongside this, TikTok has released a host of updates to its ad performance tools, campaign measurement tools and ad products, integrating predictive AI and machine learning capabilities. SMK dissects these updates in greater detail here: https://lnkd.in/gwbfYNzG . . . #SMKUpdate #TikTokUpdate #AIAdvertising #TikTokSymphony #TikTokOne #AdPerformance #CampaignMeasurement #DigitalMarketing #SocialMediaTrends #AITools

As we cross into the midpoint of 2024, the marketing AI arms race is starting to heat up, with TikTok last week releasing a bumper set of new AI tools at its 4th annual TikTok World event🔥 On Thursday, TikTok dropped a suite of Creative AI tools, Performance and Measurement solutions, and enhancements to high-impact Branding placements. However, the highlight was Symphony, its all-encompassing AI suite designed to streamline brands' creative processes 🤖. The Symphony Creative Studio is an AI-powered video generator that allows advertisers to create TikTok-ready videos with minimal input. This tool can use assets from TikTok Ads Manager or product information to produce ready-to-use ad videos 📽️. The suite also includes Symphony Assistant, an AI assistant that helps advertisers generate and refine scripts and provides recommendations on best practices 🎬. Brands can use this assistant to write catchy lines, find out what's trending, and get ideas for promoting new products in specific industries. This makes it easier for brands to create engaging content tailored to their audience 🎯. Running alongside this is the Symphony Ads Manager Integration, which automatically optimises existing brand videos. This tool enhances pre-made videos to make them more appealing and effective, ensuring that ads stand out 💥. For the full lowdown, check out SMK for more detail 👇 ------------------- What's your take? ------------------- - Are you using AI to help streamline your social video production? - What are your favourite AI video tools? - Where do you draw social video inspo from?  

[SMK UPDATE] Facebook Publisher Referral Traffic Plummets 50% Meta’s strategic pivot away from news content is dramatically reshaping the landscape of digital news referrals. The statistics are striking and the impact on marketers and brands is profound. After significant user feedback, Meta’s strategic direction will focus on AI-recommended updates and video content. This aims to foster a more positive user experience by minimising political content and encouraging more time spent on entertainment. So how will it impact Marketers and what does it mean for Publishers? SMK explains what this new landscape looks like and strategies for evolution, including leveraging AI and data analytics here: https://lnkd.in/gfajnq9U . . . #SMKUpdate #MetaUpdate #DataAnalytics #MarketingInsights #SocialMediaTrends #DigitalMarketing #DigitalNews #Meta #OnlineEngagement #SocialMediaStrategy

[SMK UPDATE] New Report - AI Marketing Skills Now A Must-Have The world of AI is rapidly advancing with consistent technological advancements in the sector - particularly in the marketing industry. According to the 2024 Work Trend Index Annual Report by Microsoft and LinkedIn, AI skills have become indispensable for marketing professionals. Over the past six months, the use of generative AI has almost doubled, with 75% of global knowledge workers using AI tools in their daily tasks. Nine in ten users report that AI helps them save time, focus on important work, and be more creative, aligning with tech giants’ pitches around emerging AI tools designed to handle mundane tasks. Discover how AI is revolutionizing the marketing world and gain exclusive insights into the future of the industry in SMK's summary of the report here: https://lnkd.in/gMNda45r . . . #SMKUpdate #MarketingCareers #AIMarketing #AIRevolution #MarketingTrends #DigitalMarketing #AIInnovation #FutureOfMarketing #AIReport #MarketingInsights #LinkedInReport #ArtificialIntelligence #MarketingJobs #AIAdvancements #MarketingDigital

[SMK UPDATE] Google Turns SEO On Its Head With New AI Overviews The integration of AI into Google Search is rapidly transforming online discovery. This new era of search throws up a host of new questions - How will it affect SEO strategies? How will it impact web traffic? How can marketers get their brand featured? Will there be additional ad formats? SMK explores some of these questions and recommendations for the path ahead here: https://lnkd.in/gtVre-Qq . . . #SMKUpdate #GoogleSEO #AIinSearch #SEOStrategy #DigitalMarketing #OnlineDiscovery #SearchTrends #SEO #AI #MarketingAI

[SMK UPDATE] Meta Adds 3 New Levels To Business Verification Subscription Packages Meta is expanding its Verification for Business subscription package by introducing three new tiers, designed to cater to a broader range of business needs. From basic verification and increased search visibility in the Standard plan to advanced customer support and advanced features in the Max plan, Meta addresses the diverse requirements of businesses aiming to strengthen their online presence. SMK evaluates the plans and reasons they should be considered here: https://lnkd.in/g-sYdN8h . . . #SMKUPDATE #Meta #MetaVerification #DigitalMarketing #SocialMediaStrategy #MarketingTips #BusinessGrowth

[SMK UPDATE] New Study: LinkedIn Engagement Up 44% After almost a decade on the sidelines, LinkedIn is rapidly becoming a priority platform for many organisations, according to a recent study. The 2024 LinkedIn Benchmarks Study from Social Insider, has unveiled some useful trends for communicators. SMK explores the trends and insights plus several actionable takeaways here: https://lnkd.in/eJgGATck . . . #SMKUpdate #LinkedIn #engagementrates #B2BMarketing #DigitalMarketing

[SMK UPDATE] Meta Releases Advanced Generative AI Capabilities For Ad Creation Meta is expanding its suite of creative tools with the introduction of more sophisticated generative AI capabilities for ads. The latest enhancements include advanced text and image generation, creative expansion, text overlays, and a centralised hub of AI tools within Ads Manager, among other features. This upgrade aims to provide advertisers with more dynamic and efficient ways to craft their campaigns. SMK breaks down the implications & benefits to businesses here: https://lnkd.in/gYxTCXjz . . . #SMKUpdate #MetaAI #AdCreation #GenerativeAI #DigitalMarketing #CreativeTools

[SMK UPDATE] Meta Unveils Enhanced Lead Generation Guidelines To Bolster Campaign Effectiveness Meta has recently updated its lead generation guidelines, providing marketers with a suite of advanced practices to enhance the effectiveness of their campaigns on its platforms. Leveraging AI technology, the recommendations optimise both targeting and customer engagement. Utilisation of Instant Forms was a major focus including the integration of conditional logic for more tailored interactions with users. Facebook has also expanded their suite of CRM business partners to include popular CRM solutions like Hubspot and Zoho to help manage leads and customers more effectively. SMK explores these practices plus strategies marketers can employ here: https://ow.ly/erGO50RB1Pr . . . #SMK #SMKUpdate #Meta #CustomerEngagement #DigitalMarketing #LeadGeneration #FacebookAds

[SMK UPDATE] Instagram Threads Tops 150m Users, Ads To Launch In 2024 Meta's Twitter-like social app, Threads, is showing continued growth, achieving 150 million monthly active users (MAUs) and surpassing competitors like X (Twitter) in the U.S. market for daily active users (DAUs). The platform's potential for advertising has come earlier than expected, presenting significant opportunities for marketers. Ads, coupled with a host of other new features could offer marketers new avenues to reach audiences in a more organic and less intrusive manner, potentially leading to higher engagement and conversion rates. SMK explains in more depth here: https://lnkd.in/ggJEVC2X . . .  #SMKUpdate #InstagramThreads #Meta #AudienceEngagement #ConversionRates #DigitalMarketing